If you’re putting in the time to post content on Twitter (now X) but getting little to no engagement, you’re not alone. Many people face this problem—they post consistently, but don’t get the views, likes, retweets, or, more importantly, sales.
This article will walk you through practical steps to align your Twitter profile with your offers, create content that speaks directly to your target audience, and leverage psychological hooks to increase the chances of your posts going viral. Let’s dig into how you can go from posting into the void to becoming an online authority that gets seen, engaged with, and—yes—converts followers into customers.
Why Aligning Your Profile With Your Offer Is Key
When someone stumbles upon your Twitter profile—maybe after a viral tweet or because someone retweeted you—the first thing they’ll do is scan your bio and your profile picture, then look at your pinned tweet (if you have one). This is where alignment matters. Your profile needs to immediately tell them who you are, what you do, and how you can help them. Think of this as your “elevator pitch” in visual form. If everything aligns correctly, visitors to your profile will quickly understand your brand and how it fits with their needs.
So, how can you get more people checking out your profile in the first place? It’s all about posting content that resonates deeply enough to get shared, retweeted, and spread.
Setting Up Your Twitter Profile for Success
- Have a Clear and Compelling Bio: Write a bio that speaks directly to your ideal customer profile (ICP). If you’re a marketing consultant, don’t just say “Marketing Expert”; instead, say something like, “I help SaaS companies skyrocket their growth through conversion-driven marketing.” Be specific and outcome-focused.
- Add a Profile Link to Your Offer or Landing Page: Use that precious link space in your profile to direct traffic to a landing page. It could be a free lead magnet, a sign-up page for your newsletter, or even directly to your product or service offering.
- Optimize Your Pinned Tweet: Choose a pinned tweet that gives visitors a snapshot of what you do. You could pin a tweet that introduces yourself, showcases your best work, or points followers to a resource or offer. Or even better: pin a giveaway post to your profile. That way, everytime someone checks you out they'll likely play along. And when you collect email addresses when giving away your free lead magnet in the giveaway, every visitor to your profile can turn into a hot lead. This is one of the first things visitors see, so make it count.
Why Going Viral Matters for Your Brand and Sales
You may be wondering, "How does a viral tweet actually translate into sales?" Here’s the magic: when one of your tweets gets a lot of engagement, it exposes your profile to new audiences, many of whom will check out your profile if they’re intrigued. By aligning your profile with your offer, those new profile visits could translate into followers, email subscribers, or even direct sales.
With viral tweets, you’re effectively creating a sales funnel. People see the tweet, visit your profile, see your link or pinned tweet, and engage with your offer.
What matters is that you capitalize your virality. Because attention spans are short these days. So when someones enages with you due to your tweets going viral, make sure to capture the attention and engage with them immediately. You can even send them a DM and thanking them for liking. Or have a powerful email sequence in place that keeps engaging them once they're in your funnel.
How to Make a Tweet Go Viral: Crafting Tweets That Spark Emotion
One of the biggest secrets to creating viral tweets is evoking emotion. Emotionally charged content makes people feel compelled to engage—either by replying, retweeting, or liking.
Here's a fun example of Skip Bayless twitter. One of his tweets that went ridiculously viral, because you just have to engage with it:
Now, I can almost hear you think: but that's not aligned with my brand and I'm not Skip Bayless.
Both true. The idea is to create tweets where people just have to engage with it. Pulling them in. Stirring up emotions.
In this context: you can even utilize the virality of big accounts like Skip Bayless or whoever is in your niche by commenting on their posts. If you see a post like this and it's getting momentun, you can hop on the wave by replying something witty. In this case, your replies go viral and you'll attract a lot of attention to your profile. Like this guy:
In any case, if it's a reply or a original tweet on your profile, let’s break down some of the key psychological principles you can use to create emotionally engaging content:
1. Curiosity
The feeling of curiosity is a powerful driver. When you make people curious, they’re more likely to click “Show More” on a tweet, read your thread, or follow you for more. An example of this in action might be:
“I’ve tripled my revenue in 3 months, and it only took 5 steps. Here’s the roadmap 🧵👇”
This type of hook creates a gap in knowledge that people will want to close, making them more likely to keep reading.
2. Fear of Missing Out (FOMO)
People hate feeling left out. Tweets that suggest there’s exclusive, valuable information inside can trigger that feeling of urgency and importance:
“Most businesses overlook this one strategy. Don’t be one of them!”
“99% of people are making this Twitter mistake—are you?”
By hinting at valuable insights, you create the sensation that readers could be missing out on something crucial, which compels them to engage.
3. Relatability
Relatable tweets are highly engaging because they make people feel understood. If your content captures a shared experience or struggle, it’s more likely to be liked, retweeted, and commented on. Relatable content is an excellent way to deepen your connection with your ICP. Examples might include:
“Ever felt like you’re tweeting into the void? You’re not alone. Here’s how I went from 0 to 10k followers…”
“Entrepreneurship is tough. Some days, you’re winning; some days, you’re doubting every decision. But we keep pushing.”
When people resonate with what you’re saying, they feel a sense of camaraderie, which naturally leads to engagement.
4. Shock or Surprise
Shock is another powerful tool to make a tweet go viral. By presenting something unexpected, you can capture immediate attention. These types of tweets are often the most shared because they spark intense reactions.
“My biggest business success came after my biggest failure. Here’s what happened…”
“No one is talking about this crucial aspect of digital marketing, but it’s a game-changer…”
Adding an element of surprise, whether it’s a personal story or an industry insight, can keep readers intrigued and wanting to learn more.
5. Social Proof and Authority
People tend to trust voices that show authority or have a proven track record. If you have any results or testimonials to share, they can be valuable in building credibility. Tweets like these may not always go viral, but they build trust and increase your likelihood of converting followers into buyers.
“Over 500 business owners use my strategy to grow on Twitter. Here’s how you can, too.”
“I’ve managed $1M in ad spend, and here’s my advice on where to put your first $100.”
By subtly sharing your expertise and results, you position yourself as an authority worth listening to, which can lead to more engagement over time.
6. Controversy (With Caution)
Controversial opinions can generate a lot of engagement quickly. However, you want to use this technique cautiously, as it can backfire if misused. The idea is to present a strong opinion or an unconventional take that gets people talking.
“Why sharing free value is harming your business”
“Here’s an unpopular opinion: SEO is overrated in 2025.”
These kinds of tweets can trigger heated discussions, and while they’re risky, they can also lead to viral moments when done carefully.
Additional Tips for Maximizing Engagement
- Keep It Simple: Twitter is a fast-paced platform where people scroll quickly. Use simple, accessible language and keep tweets easy to understand.
- Use Visuals: Tweets with images, GIFs or even short videos tend to get higher engagement. Consider adding a visual component to grab attention.
- Engage with Your Audience: Respond to replies, retweet interesting takes on your content, and keep conversations going. Engaging with your followers builds a loyal community and helps your tweets reach more people.
- Be Consistent: Consistency helps you build momentum. Regularly posting valuable content will slowly build your audience, leading to more engagement over time.
Turning Engagement into Conversions
After optimizing your profile, crafting engaging content, and aligning with your ICP, it’s time to turn this engagement into conversions. Here’s how:
- Make Your Offer Clear: Your profile should make it easy for people to understand what you offer and where they can go to find out more (like a landing page or pinned tweet).
- Build a List or Community: If possible, invite followers to join your email list or community (like a Discord server or a LinkedIn group). This way, you’re not relying solely on Twitter algorithms and can nurture leads on a more personal level.
- Track Your Metrics: Track which tweets get the most engagement, profile views, and link clicks. Use this data to refine your strategy over time.
Final Thoughts
Building a successful Twitter brand doesn’t happen overnight, but by aligning your profile with your offer, creating emotionally engaging tweets, and following best practices, you’ll significantly increase your chances of going viral. A viral tweet isn’t just about getting likes and retweets—it’s about getting your offer in front of the right people. When done effectively, Twitter can become a powerful traffic source that not only drives sales but builds a community around your brand. So, start experimenting with these tips, keep refining your approach, and watch your Twitter presence grow.
And there's one more thing that is key to go viral: social proof. When the algo picks up that there's early interest on your tweets, it will boost them. Getting this initial interest can be hard when you just start out without a community.
That's why we created a unique community that kickstarts the tweets of every member.
Check this out